JPEG, PNG and WebP Compared

JPG vs PNG vs WebP — Which Image Format Should You Use?

JPG, PNG and WebP are the three most common image formats on the web. Each has its own strengths — this comparison helps you pick the right one for every use case.

Last updated: July 2026

JPG is best for photographs (small files, no transparency), PNG is best for graphics with text or sharp edges (lossless, transparency), and WebP combines the strengths of both with 25–35% smaller files. For broadest compatibility use JPG; for web performance use WebP with a JPG fallback.

JPG / JPEGPNGWebP
CompressionLossyLosslessLossy & lossless
Best
TransparencyNoYesYes
Best
AnimationNoNoYes
Best
File size (photo)Baseline2–5× larger25–35% smaller than JPG
Best
File size (graphic)Poor (artifacts)Baseline60–80% smaller than PNG
Best
Colour depth24-bit24/32-bit
Best
24/32-bit
Browser supportUniversal
Best
Universal97% of browsers
Best forPhotos, camera imagesLogos, screenshots, textWeb images, performance-critical sites
Best
Metadata (EXIF)Yes
Best
YesNo native EXIF

Which one wins?

For maximum quality and compatibility, JPG remains the safest choice for photos and PNG for graphics. But if your audience uses modern browsers — and the 97%+ support rate suggests they do — WebP delivers significantly smaller files with the same quality, making pages load faster. The ideal setup: use WebP with a JPG or PNG fallback via the <picture> element.

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